1. SWEAT THE DETAILS
You are a professional communicator; act like one.
Carefully edit everything you publish: résumés, social media, e-mail, blog posts, letters, text messages, everything.
Get a copy of “The Chicago Manual of Style” and keep it handy.
Most potential employers and clients don’t appreciate text shorthand, so don’t use it.
They won’t be ROTFL, and you will end up SOL.